Top 5 Roofing SEO Tips to Rank Higher in 2025

Search engine optimisation (SEO) ensures your roofing company appears at the top of the results when potential customers are actively searching for roofing services.

This handy guide outlines the key benefits of SEO for roofing companies and provides nine powerful strategies to help you dominate local search rankings in 2025.

These key stats highlight SEO’s impact:

• The search volume for “roofing companies” has grown by 107% year-over-year
• 80% of people searching for roofing services in the UK don’t have a specific company in mind
• 62% of users contact a company after searching for roofing services
• Companies that optimise for local search (e.g. roof repair near me) and maintain up-to-date Google Business Profiles significantly increase their visibility

In 2024, more customers are turning to search engines to find roofing services, making SEO essential to capturing a steady flow of clients.

➡️ Let’s explore nine proven SEO strategies for roofing contractors.

Keyword research involves identifying the specific phrases potential customers use when searching for roofers. Getting this right ensures you’re visible in their search results.

Different types of keywords include:

High-volume keywords

Generic, highly competitive, and widely searched phrases. For example:

• Roof repair
• Roof replacement cost
• Roofing contractor near me

Local keywords

Location-based keywords targeted at a specific area. For example:

• Roofing services Manchester
• Best roofing company London

Long-tail keywords

Specific phrases that are less competitive and often indicate a higher level of intent. For example:

• Emergency roof repair in Hull
• Flat roof installation services Scotland
• Leaking Velux window repair Doncaster

Best Practices for Keyword Research

Try these top tips when carrying out keyword research to help your roofing company:

• Brainstorm initial keywords: Start with the basic terms customers might use to search for roofing services and use these as a foundation for further research.
• Use available data: Keyword tools such as SEMrush and Google Ads Keyword Planner provide valuable data on search volume, competition levels, and keyword variations. Use this insight as a foundation to your SEO strategy.
• Analyse competitor keywords: Check the keywords your competitors rank for to understand the competition for specific terms. Use tools like SEMrush and AHrefs.
• Target a mix of keywords: Balance high-volume with low-competition keywords to help you rank more quickly and capture traffic.
• Regularly update keyword research: Keep an eye on emerging trends and adjust your keyword strategy to stay competitive.

Citations in business directories improve local SEO by establishing your business’s trustworthiness and visibility.

Common examples include:

a) Google My Business Profile (GMB)

This is the most critical citation for any local business. It ensures your roofing company appears in local search results and on Google Maps.

b) Bing Places for Business

Though often overlooked, Bing remains a valuable search engine. Ensuring your business is listed in Bing
Places can help you capture more traffic, provide additional visibility, and generate backlinks.

c) Yell.com

Let’s be frank, Yell has lost a significant market share due to online powerhouses including Google, Checkatrade.

However, they still remain one of the UK’s largest directories and frequently used by customers seeking local roofing services.

Importantly, you can create a free business profile on Yell and include your website URL which allows for a free backlink back to your website.

d) Industry directories

List your company on industry-specific platforms to create relevant backlinks that further strengthen your SEO.

Here are some directory examples for roofing contractors.

• Checkatrade
• Rated People
• MyBuilder.com
• TrustATrader